A Europe-based food ingredient manufacturer doing nearly €1 billion in annual sales deployed SAP Analytics Cloud with data from SAP BW/4HANA, but needed to expand live data connectivity for SAP Analytics Cloud to Microsoft SQL Server Analysis Services (MSAS) and Microsoft SQL Server. These expanded data connectivity needs focused on important data related to sales statistics, as well as customer incident tracking data, to be used for sales, operational, and executive steering committee management needs.